Principal Consultant at Vitasta Consulting Pvt. Ltd
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Senior Brand Manager - Marketing & Branding (5-10 yrs)
Job Description :
- Looking for seasoned marketing professionals who are customer obsessed, smart and analytical, passionate about mobile and ecommerce, love innovation, and are willing to fail with calculated risks.
- In this role, you will manage challenging projects across multiple teams and locations, and will need to be comfortable marshalling large amounts of data to drive decisions.
- You will define and execute roadmap and drive the adoption of product. This highly visible role has direct exposure to senior leadership.
- Brand and marketing ownership with responsibility to deliver top-line growth using all forms of marketing and advertising activities across all channels cutting across TV, Print, Digital, Mobile and any other customer and stakeholder touch points.
- Good understanding on how to leverage digital channels for branding and marketing and for growth.
- Responsible for building and owning the consumer research and insights processes and tools from a marketing perspective.
- Constant Market Research /Deep dive activities to ensure Market Share is maintained. Identifying areas of opportunity for driving growth which help the top line Formulating Brand Plans to meet Business objective.
- Handle various business partners and vendors effectively and efficiently to deliver the required growth - this includes creative agencies, media agencies, Event agency, production houses, digital agencies etc.
- Expert as understanding the creative aspects of building commercials, TVCs, digital videos, storyboards etc.
- Ability to innovate & constantly evolving marketing landscape and ensure that we are front-runners in coming up with new styles and modes of communication and media and also touch upon growth hacking techniques.
- Pivotal in improving customer engagement with the product through focused market research and using the resultant analysis to devise the future product roadmap.
- Establish and manage brand collaborations and partnerships at National level.
Desired Skills :
- Takes initiative. Doesn't want to be asked. Plans efficiently while avoiding analysis paralysis. Consistent effort, intense commitment, high attention to detail and ability to independently manage multiple, competing priorities simultaneously.
- Experience in influencing the work of large cross-functional teams.
- Exceptional written and verbal communication skills with the ability to create compelling positioning strategy and present complex information clearly and concisely.
- Proven ability to successfully thrive in an ambiguous environment and changing market conditions. Willingness to go above and beyond when needed.
- Should have developed 360-degree communication campaigns for new product and services
- Aptitude for digital channels and analytics
- Preferred with experience in a creative agency but not mandatory
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