We are seeking an experienced Brand Manager with a passion for creating impactful brands, developing long-term strategies, and driving business results. This is a unique opportunity to work with one of the fastest-growing fintech companies, empowering businesses with innovative financial products and services.

Location: Bangalore (Whitefield)

Experience: 4-7 years (post-graduation) or 3-5 years (post-MBA from a Tier 1 institute)

Role Overview:

In this role, you will be the custodian of high-impact brands, working as an intrapreneur. From defining brand strategies to executing innovative marketing campaigns, you will shape the brand's narrative and make it resonate with users.

Key Responsibilities:

Functional Expertise:

- Develop and implement brand strategies to achieve business objectives.

- Conduct market research to understand consumer behavior, market trends, and competition.

- Design and execute marketing campaigns across digital, social, print, and event platforms.

- Oversee the product lifecycle from concept to launch, including positioning and promotional strategies.

- Monitor and analyze brand performance metrics to drive continuous improvement.

Interaction:

- Collaborate with sales, product, and customer service teams to ensure cohesive brand management.

- Build strong relationships with partner teams, agencies, and influencers to drive successful campaigns.

- Implement strategies to enhance customer experience and loyalty.

Problem-Solving:

- Address challenges like shifting consumer behavior and competitive pressures with agility.

- Develop contingency plans and innovative solutions to navigate market uncertainties.

- Manage brand crises effectively and restore trust with clear communication plans.

- Stay updated on industry trends and emerging technologies to maintain brand relevance.

To Succeed in This Role, You Will:

- Drive brand awareness and market positioning.

- Improve customer engagement and loyalty.

- Increase market share and revenue growth.

- Influence product strategy and align it with consumer needs.

Qualifications:

- Graduate from a Tier 1 institute; MBA is a plus.

- 4-7 years of experience after graduation (or 3-5 years post-MBA).

- Experience managing significant brand marketing budgets.

Skills Required:

- Strong project management skills and stakeholder management capabilities.

- Expertise in communication, digital marketing, and direct marketing campaigns.

- Ability to lead teams and coordinate with multiple agencies and internal stakeholders.

- A consumer-first approach to developing brand strategies.

Additional Information:

- Candidates must have prior experience in fintech/tech-based companies and be from Tier 1 colleges/schools.

- Strong preference for professionals who have handled large-scale brand initiatives.