Senior Brand Executive

Job Role : Experience 5-8Yrs

Location : Unit Head Office/ Andheri, HO Mumbai

Industry : FMCG or F&B

Position Title : Sr Associate Manager Reports to Sr Brand

Role of the position : Sr. Associate Manager

Job Purpose : The purpose of a brand position in marketing is to establish trust within your consumers and create loyalty.

- A good brand purpose gives your buyers a way to remember you, creates an identity for your business, and sets you apart from competitors.

Brief Job Description :

- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and mark-up factors.

- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations.

- Consult with product development personnel on product specifications, such as design ,color, or packaging and study on NPD.

- Drives the evolution of the brand and its positioning, builds brand proposition for the new products to be launched.

- Collate and Analyze market trends, Monitor competitor activities

- Assist in developing the Annual Brand Plan in conjunction with the Marketing Head

- Responsible for analysis on Market trends, consumer insights and competitors' activities

- Recommend consumer promotions schemes, plan and execute consumer events

- Shape and communicate the marketing vision and mission

Desired Candidate Details :

- Strong communication and interpersonal skills.

- MBA degree in Marketing

- Forward thinking, make things happen business approach.

- Highly detail oriented and have the ability to effectively multi-task.

- Excellent project management and leadership skills.

- Experience in developing and implementing a customer relationship program

- Qualifications MBA Marketing

- Skills Desired Brand Marketing, ATL, BTL Activity, NPD

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