Description

Content Strategy and Planning:

- Develop and execute weekly and monthly social media calendars aligned with the content team.

- Collaborate with the marketing and communication teams to integrate social media campaigns with overall promotional efforts.

Content Creation:

- Create original and visually appealing content (graphics, images, videos, infographics, etc.) that resonates with our audience and conveys the organization's message effectively.

- Produce engaging written content, including posts, captions, and stories, to drive interaction and brand loyalty.

- Ensure all content adheres to the organization's brand guidelines, tone of voice, and values.

- Coordinate and collaborate with other program teams to get content

Community Engagement:

- Monitor social media channels and respond promptly to comments, messages, and inquiries, fostering positive interactions and building a sense of community.

- Engage with followers, partners, and influencers to strengthen relationships and encourage active participation.

Performance Analysis:

- Analyze social media metrics and insights regularly to measure the effectiveness of campaigns and content, using data to inform future strategies.

- Provide reports and recommendations to optimize content performance and social media presence.

Trend Research:

- Stay up-to-date with the latest social media trends, algorithms, tools and best practices, incorporating them into the content strategy to maximize reach and engagement.

Qualifications and Experience

- Bachelor's degree in Journalism, Social Studies, Communications, Public Relations, or a related field.

- 3-5 years of work experience as a Social Media Specialist or similar role, preferably in the non-profit sector.

- Exceptional writing skills with the ability to create engaging content that drives conversation and action.

- Proficiency in social media management tools and analytics platforms.

- Demonstrated understanding of various social media platforms, their unique audiences, and best practices for each.

- Creative mindset and experience in visual content creation using tools like Adobe Creative Suite, Canva, mailchimp, Photoshop or similar software.

- Ability to work independently and collaboratively, managing multiple projects and deadlines.

- A genuine passion for the non-profit sector and a commitment to making a positive impact on the community and the world.

- Knowledge of SEO, digital marketing, and online fundraising is a plus.

- Have the ability and willingness to travel as required. We believe a key component of communicating about organisation's work is forming a direct connection with our programs through on-ground visits. An ideal candidate would be willing and able to travel frequently across the country to visit our local programs.

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