HR Manager at Right Brain Recruitment
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Senior Associate - Digital Marketing - AdTech Agency (2-4 yrs)
Opening For Sr. Associate Digital Marketing Role.
- We are looking for a seasoned/experienced Facebook Ads Specialist, based out of our Mumbai HQs. Someone with at least 2 - 4 years of experience having worked with fast paced ad - tech agencies or companies in a dynamic, high performance work atmosphere.
Core Responsibilities :
- Apply appropriate analysis and optimization techniques to scale paid media campaigns on Facebook (and Instagram, where possible).
- Run both regular as well as retargeting campaigns on Facebook.
- Construct top targeting segments based on campaign goals through demographic data, Facebook insights, Affinity markets, Custom Audiences, and other available data
About The Role :
- Use data from Facebook as well as our internal data tools to expand, evolve, and optimize paid social media campaigns.
- Run multivariate tests in order to determine highest performing creatives.
- Work closely with the in-house team to ensure targets are hit.
- Provide conversion-focused ad creative direction and write ad copies based on past data learnings.
- Staying current with best practices, strategies, and industry standards related to social media marketing, analytical & eCommerce tactics.
- Stay on top of Facebook Ad Policies.
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