Consultant at SnapFind
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Senior Associate - Copywriting - Marketing/User Retention Vertical (3-5 yrs)
About MPL Gaming :
Mobile Premier League (MPL) is the world's leading mobile eSports platform that allows users to participate in free as well as paid competitions across 60+ games in multiple categories, including fantasy sports, sports games, puzzle, casual and board games. Founded in 2018, MPL hosts hundreds of millions of tournaments a month and is trusted by over 90 million registered users across Asia, Europe, and North America. To learn more about MPL, please visit www.mpl.live
Website : https://www.mpl.live/
Company Size : Large-scale/Global
Working Days : 5 days/week
Office Location : Bellandur, Bengaluru
Role & Responsibilities :
- Develop and produce ad campaigns end-to-end, including TV/video spots, key visuals, implementation across website/app, and social extensions.
- Oversee an internal design team as it acts as an internal agency for MPL's marketing teams and wider business, ensuring that brand standards are consistently applied across touchpoints.
- Work with MPL's analytics and data science teams to measure effect of brand campaigns.
- Develop and drive strategic initiatives for the brand.
Ideal Candidate :
- 7+ years' experience in brand marketing, including activation of large-scale campaigns & ownership of end-to-end brand strategy.
- Graduate degree required.
- Strong communication & writing skills in English.
- Strong attention to detail.
- Adaptable to new technologies and quick learner.
- Exposure to UX/UI design strategy.
- Experience with digital advertising platforms such as Facebook ads or Google ads is a plus.
