Associate Consultant at Antal International
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Senior Analyst - Digital Marketing (5-8 yrs)
- Create, manage, recommend, and implement pay per click, display campaigns and other
campaign formats through Google AdWords, Bing, YouTube, Facebook, Twitter and LinkedIn.
- Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
- Measure ROI and KPIs and make necessary strategy adjustments if needed.
- Stay up to date with the latest digital marketing trends and best practices.
- Strong experience in doing App campaigns in AdWords
- Brainstorm new and creative growth strategies
- Collaborate with internal teams to create landing pages and optimize user experience.
- Manage campaign expenses, staying on budget & estimating monthly costs.
- Effectively communicate results to management weekly.
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