HR at Magestic Consultants
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Senior Alliance Marketing Manager - Advertising Firm (15-20 yrs)
- Manage all marketing campaigns and efforts with assigned strategic partners to maximize the growth of our business through direct and indirect channels
- Work cross-functionally with both his/her organization and the partner organization's sales, business development, product, and marketing teams to identify and develop co-marketing programs, including driving joint announcements, and building and executing various ATL/BTL campaigns and initiatives
- Manage the execution of joint GTM programs including marketing deliverables working with corporate, product, sales, demand generation, and field marketing teams to drive successful outcomes.
- Develop and execute through-partner co-marketing campaigns, including joint messaging.
- Create and deliver partner sales & marketing training and enablement.
- Track, measure, and report on campaign and program effectiveness to inform future investments and joint activities.
- Identify, highlight and promote customer success stories.
- Manage a cross functional diverse team at multiple locations.
Experience :
- Minimum 15 years of experience in the tech industry, experience in B2B D2C and B2C enterprise marketing would be a plus.
- Hands-on experience with developing and implementing partner-based joint GTM initiatives.
- Experience working for, or partnering with known brands is a must.
- Skilled at building highly effective working relationships with sales, solutions engineering, and marketing.
Knowledge, Skills and Abilities :
- Possess a high level of personal drive, passion, energy and strong desire to compete and win with a proven analytical, communication, organizational, presentation and leadership skill set
- Ability to think out of the box - demonstrated creativity
- Results driven - rigorously holding oneself and others accountable for achieving high levels of individual and organizational performance
- Exceptional written and oral communication skills, including preparation and delivery of presentations.
- Ability to translate complex technical concepts into simple, clear and compelling language
- A team player with strong interpersonal and team skills, the ability to interact with customers and partners, and foster cross-functional teamwork among sales, marketing, and product teams.
Education :
- Solid Bachelor's degree in any field from reputed college followed by Master's degree from a college of repute
- Additional accreditation in Marketing, Product Management is desirable
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