Job Summary :

- We are in search of a dynamic SEO Specialist to join our marketing team. The ideal candidate will play a pivotal role in driving consistent month-over-month growth in leads through strategic SEO initiatives. As an SEO Specialist, you will be responsible for optimizing our online presence to maximize organic traffic, improve search engine rankings, and ultimately increase the number of high-quality leads generated through our digital platforms.

Designation : SEO Specialist

Responsibilities :

- Lead Growth Strategy : Develop and execute robust SEO strategies focused on generating month-over-month growth in leads. Constantly analyze data and refine approaches to optimize lead generation efforts.

- Keyword Research : Conduct in-depth keyword research to identify high-potential keywords aligned with our target audience, ensuring our content is optimized for maximum visibility.

- Conversion Optimization : Collaborate with the web development and content teams to optimize landing pages and website elements for conversion. Implement A/B testing and data-driven improvements to enhance lead capture.

- Content Strategy : Drive the creation of compelling, keyword-rich content that resonates with our audience and supports lead generation goals. Ensure content is SEO-friendly and aligns with our brand messaging.

- Link Building : Develop and execute a proactive link-building strategy, focusing on acquiring high-quality backlinks to enhance our website's authority and improve search engine rankings.

- Technical SEO : Conduct regular technical SEO audits, identifying and resolving issues that may hinder lead generation efforts. Implement best practices for site speed, mobile responsiveness, and overall user experience.

- Analytics and Reporting : Utilize tools like Google Analytics, SEMrush, and others to analyze user behavior, track lead sources, and assess the effectiveness of SEO campaigns. Prepare comprehensive reports highlighting key metrics and actionable insights.

- Competitor Analysis : Stay ahead of the competition by conducting regular analyses of competitor SEO strategies. Identify opportunities to capitalize on their weaknesses and enhance our own lead generation tactics.

- Stay Updated : Stay abreast of the latest SEO trends, search engine algorithms, and industry developments. Apply emerging techniques to continually optimize our lead generation efforts.

Qualifications :

- Bachelor's degree in Marketing, Computer Science, or a related field.

- Proven track record of driving month-over-month growth in leads through SEO strategies.

- Expertise in SEO tools such as Google Analytics, SEMrush, Moz, etc.

- Strong analytical skills and a data-driven mindset.

- Excellent communication skills, both written and verbal.

- Relevant certifications in SEO and digital marketing are advantageous.

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