Conversion Rate Optimization Specialist

Remote :

This is a wonderful opportunity for you to grow your career in the B2B software industry at a mid-stage startup, be mentored by our esteemed digital marketing specialists, and help take the team to the next level.

Who we are :

SelectHub has been ranked in the top 50 fastest growing software companies by Inc. Magazine two years in a row

We provide a cloud-based software platform and crowd-sourced best-practices for selecting and implementing enterprise software. Hundreds of thousands of monthly visitors consume our valuable content to help guide readers throughout the important software selection process. Our core value is to help people find the best matching enterprise software for their company faster, easier, and in a more collaborative manner

Website, blog, and content assets register over 62 million impressions a year organically and via paid advertising, partner properties, social media, email, and offline interactions, reaching well over 35 million unique users worldwide annually

On average, 60% of all software buyers interact with our content sometime during their buying cycle

Remote / work-from-home opportunity

Role Overview :

We are looking for a Conversion Rate Optimization Specialist to be a strategic influencer at SelectHub. In this position, you will be focused on driving increased lead conversions and other important digital initiatives through testing and optimization of the customer funnel on all platforms.

The ideal candidate is a creative, technically savvy, data-driven marketer with deep experience in web optimization methodologies, experimentation frameworks and the marketing technology stack. Passionate and relentlessly focused on conversion optimization for scalable revenue growth with a track record of consistently exceeding goals. Role will be responsible for full funnel conversion optimization, including developing and executing conversion strategies, testing and improvements to meet and exceed business revenue goals.

You will oversee key conversion points in the marketing funnel, manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms A/B test and continually measure the performance of CTA.

The CRO Specialist will be part of a large team of marketers, content creators, editors and software analysts who research, track and write about the hundreds of software categories SelectHub covers. Our content aids client lead generation and with extensive in-house experience, SelectHub leverages refined SEO best practices that drive hundreds of thousands of readers per month.

Primary Responsibilities :

1. Lead development and evolution of all scalable Conversion Rate Optimization (CRO) activities by proposing hypotheses, implementing tests, and providing measurement, analysis, and recommendations to drive continuous conversion rate improvements

2. Develop and manage reporting to analyze performance metrics for the full customer journey, from initial exposure to landing page, CTA variations, lead gen forms, and nurturing across all available platforms

3. Configure goals, triggers, tracking snippets, etc. using Google Tag Manager, Google Analytics, as well as CRO tools like Unbounce, SiteSpect, etc.

4. Build and improve the process for testing page design and messaging, maintaining a full testing pipeline, prioritizing tests, and balancing test risk with potential impact. Focusing on implementing strategies to improve conversion rates through A/B testing programs

5. Partner with Product Marketing, Business Intelligence, Creative, UX/UI designers, Web Team, SEO Strategist, Paid Media, and Consumer Insights teams to customize the user experience

6. Maximize landing page, site, and funnel experiences by identifying trends, customer insights, opportunities to scale customized experiences, and new areas to test

7. Build and manage a backlog of test hypotheses and work with the VP of Marketing to prioritize and schedule a roadmap of tests

8. Document all split test findings and create a repository

9. Create a vision and strategy for new pathways to conversion, including new landing pages, sign-up optimization, in-product messaging, special promotional offers, etc.

10. Additional tasks related to CRO as needed by the marketing team

11. Showcase a learning mindset always looking for ways to improve yourself and the processes/tools you use

12. Manage your project and time to balance numerous competing priorities

Required Skills :

- 3+ years in funnel optimization leadership role building and executing digital touch customer journeys, conversion rate optimization (CRO) and A/B testing experience

- 4+ years of digital marketing with an emphasis in lead generation

- 2+ years of HTML/CSS/Javascript experience

- Expertise in conversion rate optimization, ideally for B2B lead generation (software subscription-based service experience a plus)

- Strong proficiency and passion for iterative testing (A/B testing, multi-page testing, multivariate testing)

- Web/landing page/mobile conversion optimization experience

- Bachelor's degree or equivalent experience

- Advanced understanding of Google Sheets and/or Microsoft Excel

- Expert knowledge of UX/UI best practices

- Excellent verbal and written communication skills

- Strategic thinking skills and a positive, can-do attitude are central to the role

- Ability to learn new software and marketing tools

- Great attention to detail and organizational skills

- Collaborative : you know how to give and receive feedback in a constructive way

Preferred Skills :

- First-hand experience using Google Marketing Platform, including Google Analytics, Google Tag Manager and web testing platforms including Unbounce, SiteSpect, etc.

- Ability to leverage analytics and complex models to make data-driven decisions, create and execute optimizations that improve acquisition KPI- s

- Experience with user testing (e.g. TryMyUI, UserTesting.com, Hotjar, surveys)

- Moderate to advanced understanding of SEO best practices

- CRM proficient (Salesforce, HubSpot)

- Bonus if you have used ClickUp for project management

We offer competitive pay, benefits, paid time off, and we are growing- fast!

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