PPC Expert/Amazon Ads Executive

About the Company :

- We're a budding home decor startup, yet a leading one in the D2C space.

- Two years ago, with a small team of 3 people from Indore, we launched our game-changing self-watering planters. We believed then, as we do now, that home decor should be both beautiful and hassle-free.

- Our self-watering plants with planters were an instant hit. Customers loved the idea of watering their plants just once a week. It's made plant parenting a breeze. And with their continued support, we've become known for delivering top-notch products that combine style and function seamlessly.

- Our goal is to shake up the home decor industry by offering innovative solutions. We promise quick delivery of live plants, stunning design, premium quality, and easy plant care.

- Join us as we pave the way for a new era in home decor!

To know more visit : www.kyari.co

Key Responsibility Area :

1. Set up, manage, and optimize Amazon PPC campaigns to drive maximum performance and ROI, focusing on metrics such as ACOS (Advertising Cost of Sales), TACOS (Total Advertising Cost of Sales), conversion rates, and sales velocity.

2. Manage and optimize Amazon advertising campaigns to drive sales, increase brand visibility, and improve ROI.

3. Conduct keyword research to identify high-performing keywords and optimize ad targeting to reach the target audience effectively.

4. Optimize product listings for SEO (Search Engine Optimization) to improve organic search rankings and visibility on Amazon.

5. Develop and manage Amazon Sponsored Ads campaigns (Products, Brands, Display, Stores, Video ads) on Amazon Seller Central. Formulate and implement PPC campaign strategies and roadmaps.

6. Work closely with Amazon Seller Central and other advertising platforms to manage budgets, bids, and ad placements effectively.

7. Work upon improving customer ratings and reviews through collaborating with customer care team. Take a proactive approach of getting the reviews.

8. Rating Review Scale U and working on DPVR (Detail Page View Rate).

9. Working on Time-to-Market for New Product Launches.

Desired Skills :

1. Bachelor's degree in marketing, advertising, business, or related field.

2. Minimum 1+ years of experience in managing Amazon advertising campaigns and achieving measurable results.

3. In-depth knowledge of Amazon advertising platform, PPC advertising, and performance metrics (ACOS, TACOS, ROI).

4. Familiarity with SEO best practices, product listing optimization, and keyword research tools.

5. Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.

6. Excellent communication skills with the ability to effectively collaborate with cross-functional teams and stakeholders.

7. Certification in Amazon Advertising or related field is a plus.

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