Search Engine Optimization Specialist - SaaS Product (1-6 yrs)
We are looking for a smart and results-oriented individual who own and define the Search Engine Optimization (SEO) for a B2B (SaaS) Company. This person will drive SEO management & optimization for our properties, identify & devise search traffic generating opportunities to maximize the inflow of relevant organic traffic.
Key Responsibilities
- Create a robust search engine optimization strategy for our different websites, including a roadmap of opportunities to drive growth.
- Perform detailed keyword research on a regular basis expanding the existing Organic reach, competitive benchmarking and cross-channel analysis to arrive at targeted keyword sets.
- Stay on top of key trends and best practices in search engine algorithms, competitive landscape, and the industry to develop winning strategies.
- Audit and analyze SEO performance, identify issues, find root-causes, and experiment with solutions to improve performance.
- Excellent written and verbal communication skills
- Ability to use hard data and metrics to make and support decisions. High proficiency with Excel and PPT.
- Proficiency with analytics tools and web traffic reporting, and ability to do deep data analysis and drive recommendations to senior leadership.
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