Recruitment & Commercial Head at Future India Services
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Search Engine Optimization Specialist - Personal Care (4-5 yrs)
Your goal will be to ensure that the backend has the right set of information available for Google crawlers to the through the website :
Job Requirements :
- Must have an engineering background.
- Need someone who is a good sense of the personal care industry.
- Experience in working with ecommerce industry preferred.
- MBA marketing degree holders are preferred.
- Minimum 4 years of proven experience as SEO.
Job Responsibilities :
- To execute search engine optimization tactics, including ongoing evaluation of keywords, content, campaign performance tracking, and link building.
- Optimize java scripts, having the right kind of sitemap and right set of schemas in place.
- On Page: Ensuring CMS has all the brands updated with the right tags and the content and description makes it crawlable for us to start ranking.
- Off page: Ensuring the content is available on forums and blogs and we get link backs from reputed domains which have authority to drive traffic back to our site.
- Managing offsite and onsite optimization projects and reporting on performance.
- Continually evaluate and improve the effectiveness of campaigns through keyword ranking, geo-targeting, conversion rates, search engine referrals, site traffic and backlinks.
- Should be good at new scaling-up opportunities keyword/search queries, new targeting methods.
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