Job Designation: SEO Specialist

Company is looking for an SEO Expert to help us evangelize the search strategy & execution for world's first entrepreneurial curriculum for children, which will allow them to create their own apps and games and become a CEO at the age of 13!

This curriculum is aimed at fundamentally changing the approach of any child from the consumer of technology to the creator of technology. The SEO Analyst will envision this roadmap and will focus on driving traffic and enable user acquisition organically that will allow children to learn these concepts in an engaging manner.

Job Profile:

- Perform keyword research to optimize existing content and find new opportunities

- Perform SEO analysis and provide recommendations about website structure and elements

- Suggest and execute strategies for the development of content to meet the SEO goals of the company

- Administer XML Sitemaps, Webmaster Tools & Shopping Feeds for diagnostic reporting

- Execute link-building campaigns to meet SEO goals

- Stay up-to-date with the latest industry trends in SEO

- Monitor and evaluate search results and search performance across the major search

channels

- Analytics: Conduct SEO analysis for trends using tools such as SEOMoz, SemRush, Omniture, Google Analytics, Coremetrics, Webmaster tools, Buzzstream, and Others.

- A background in creating reports using Excel and other reporting tools showing web analytics data and site evaluations

- Innovation: Gathering new SEO skills that will give the company a competitive edge by effectively maintaining high search rankings and promoting organic visits over the competition. Oversee the research of best practices, popular keywords, and other useful metrics

- Leadership: Source and lead freelance bloggers to create sterling blogs with an end result of increasing overall organic website traffic

- A solid grasp of how blogging, press releases, social media, and related strategies go hand- in-hand with SEO

- Experience with A/B and multivariate experiments

Skill Set:

- Passion for SEO and internet marketing

- Outstanding ability to think creatively, and identify and resolve problems

- Proficiency in Excel and other analytical tools

- Good to have skills: PHP, UX, IA, CRO, Content Strategy, Social Media

- Aggressive: - Take no prisoners- approach. The founder is extremely driven and aggressive,and the SEO Analyst should have the same all-consuming drive.

- Systems Thinking: Create strong and out of the box SEO approach to build a rocket-ship. 

Multi-Dimensional, "Growth Hacker" Skill Set with a strong sense of ownership for work.

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