- Must be from Media company

Key Responsibilities:

- Optimise landing pages for search engine marketing

- Perform ongoing keyword discovery, expansion and optimization

- Research and implement search engine optimization recommendations

- Research and analyze competitor advertising links

- Develop and implement link building strategy

- Work with the development team to ensure SEO best practices are properly implemented on newly developed code

- Work with editorial and marketing teams to drive SEO in content creation and content programming

- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

- Technical SEO Audits: Conduct regular technical SEO audits to identify and resolve issues like broken links, crawl errors, and indexation problems.

- Mobile SEO Optimization: Ensure SEO strategies are optimized for mobile search, given the increasing use of mobile devices for search.

- Core Web Vitals: Focus on improving website performance in line with Google's Core Web Vitals metrics (loading, interactivity, visual stability) for better rankings.

Requirements and skills:

- Minimum 5 yrs of work experience

- Proven SEO experience

- In-depth experience with website analytics tools (e.g, Google Analytics, ComScore, SimilarWeb)

- Hand on knowledge on Google Search Console, Google News, Google Search etc.

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Knowledge of ranking factors and search engine algorithms

- Up-to-date with the latest trends and best practices in SEO

- Experience with CMS Platforms: Familiarity with content management systems like WordPress, Magento, Custom CMS, or Shopify to optimize SEO directly in the platform

- Data Analysis and Reporting: Strong skills in reporting and data analysis to assess the impact of SEO strategies using platforms like Google Data Studio or Tableau.

- A/B Testing: Experience conducting A/B testing on landing pages and content to determine what works best for SEO.

- Collaboration Skills: Proven track record of working with cross-functional teams (e.g., developers, designers, product teams) to achieve SEO objectives.

- Bachelor's degree