Key Responsibilities:

SEO Strategy Development:

- Design and implement effective SEO strategies to improve organic search rankings, increase website traffic, and enhance user engagement.

- Conduct keyword research and analysis to identify high-potential search terms and optimize content accordingly.

On-Page Optimization:

- Optimize website content, including meta tags, headers, URLs, and internal linking, to ensure best practices in on-page SEO.

- Ensure website structure, HTML, and CSS are optimized for search engine crawling and indexing.

Off-Page Optimization:

- Develop and execute link-building strategies to improve domain authority and search rankings.

- Monitor and analyze backlink profiles, ensuring high-quality and relevant inbound links.

Technical SEO:

- Conduct technical audits to identify and resolve issues related to site speed, mobile- friendliness, crawl errors, and indexation.

- Collaborate with web developers to implement technical SEO improvements and ensure site performance is optimized.

Content Optimization:

- Work closely with content creators to develop SEO-friendly content, including blogs, articles, and landing pages.

- Ensure that all content is optimized for targeted keywords and aligns with overall SEO strategy.

Analytics & Reporting:

- Use tools like Google Analytics, Google Search Console, and other SEO platforms to monitor website performance, traffic, and rankings.

- Provide regular reports on SEO performance, including insights and recommendations for ongoing optimization.

Competitor Analysis:

- Conduct competitor analysis to identify opportunities and gaps in SEO strategy.

- Keep abreast of industry trends and changes in search engine algorithms to adapt strategies as needed.

SEM Integration:

- Collaborate with the SEM team to ensure SEO and paid search efforts are aligned and mutually supportive.

- Analyze and optimize PPC campaigns to improve ROI and reduce cost per acquisition (CPA).

Team Collaboration:

- Work closely with marketing, content, and web development teams to ensure a unified approach to SEO and digital marketing.

- Provide training and guidance on SEO best practices to team members as needed.

Continuous Learning:

- Stay updated with the latest SEO trends, algorithm updates, and industry best practices.

- Experiment with new tools, techniques, and strategies to improve SEO performance.

Preferred Skills:

SEO Tools: Proficiency in SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, and others.

Google Analytics & Search Console: Strong experience with Google Analytics and Google Search Console.

HTML/CSS Knowledge: Basic understanding of HTML and CSS for on-page SEO optimization.

Content Management Systems: Experience with CMS platforms like WordPress, Shopify, or similar.

Communication: Excellent communication skills, both written and verbal, to articulate SEO strategies and results to stakeholders.