- Experience with Google and Bing's services, including Analytics and Webmaster Tools

- Experience with Google's Keyword Tool

- A functional understanding of HTML and CSS

- The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills

- Proven success in link building and viral strategies

- The ability to deploy an effective local and long-tail search strategy

- A deep understanding of web and mobile strategy and how it relates to SEO

- A solid grasp of how blogging, press releases, social media, and related strategies go hand in-hand with SEO

- Experience in building inbound organic search traffic and improving SERPs

- A background in creating reports showing web analytics data and site evaluations

- An up-to-date, working knowledge of current, past, and projected trends in the SEO industry

- Familiarity with the best tools

- Experience in Pharma industry preferred

Roles & Responsibilities :

- Develop optimization strategies that increase the company's website search engine results rankings

- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI

- Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs and reconciling differences

- Work with editorial and marketing teams to drive SEO in content creation and content marketing

- Research and implement search engine optimization recommendations

- Create and execute link building strategy

- Determine measurable goals that demonstrate improvement in marketing efforts

- Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results

Day-to-Day Duties :

- Conduct page optimization for search engine marketing

- Monitor daily performance metrics with SEO tools such as Google analytics to understand

SEO strategy performance

- Collaborate with others to manage SEO strategy and execution

- Perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout the company website

- Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content

- Change website architecture, content, linking and other factors to improve SEO positions for target keywords

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