Search Engine Optimization Specialist (1-2 yrs)
- Conduct keyword research using various tools to identify target keywords and phrases with high search volumes and low competition.
- Assist in on-page optimization activities such as optimizing meta tags, headings, content, and internal linking structures to improve website rankings.
- Perform website audits to identify technical SEO issues and provide recommendations for improvement.
- Collaborate with content creators to ensure SEO best practices are followed in content creation, including keyword integration and optimization.
- Support the development and execution of off-page SEO strategies, including link building, directory submissions, and social bookmarking.
- Monitor and analyze website performance using SEO tools and analytics platforms, and prepare regular reports to track keyword rankings, organic traffic, and other relevant metrics.
- Stay up to date with the latest SEO trends, algorithm updates, and industry best practices, and share insights and recommendations with the team.
- Assist in the implementation and optimization of local SEO strategies, including managing online business listings and reviews.
- Collaborate with web developers to implement SEO recommendations and ensure technical SEO best practices are followed.
- Support the team in conducting competitive analysis to identify opportunities and threats, and provide actionable insights.
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