Search Engine Optimization Role - IT (1-5 yrs)
- This role is for a SEO analyst who will be responsible to handle on page SEO for different projects, optimize them on a regular basis and do SEO audit's for prospect clients.
- Planning an SEO strategy and applying it on all the projects to increase keyword ranking and online sales
- Researching keywords on SEMrush and optimizing the website around those keywords which includes optimizing meta title's and descriptions.
- Website traffic generation and conversion.
- Planning and executing Email campaigns.
- Development, design, and implementation of multiple Interactive SEO/ASO/YouTube SEO plans and strategies
- Fixing google search console errors on the website(404, No-Index)
- Creating combo offers, adding new products and optimizing ecommerce platforms to increase conversion rate .
- Competitor analysis, conduct relevant market research and analyse competitors- products, content and prices.
- Must have an eye to understand and analyse the online market data and extract actionable items to boost sales .
- Co-ordinating with the developer for to optimize any changes on the website
- Must find new backlink opportunities to increase domain authority of a client's website.
- Analysing data on Google Analytics and optimizing your campaign accordingly
- Creating and managing content requirements for the writers and publishing them on the website according to SEO rules and regulations.
- Familiar with SEO tools like Uber Suggest, Ahrefs, SEMRush, and Google Analytics.
- Managing weekly and monthly reports of clients.
Key skills :
- Editing and writing skills : You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job
- Speaking skills : These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is
- Web development skills : A digital marketing executive is not a software developer, but you will need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Microsoft Word skills
- Project management skills : Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines.
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