Founder at Mizizi Management System Private Limited
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Search Engine Optimization Role - Healthcare (5-10 yrs)
Role :
- Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media advertising campaigns
- Maintain website content, pages and UI/UX to industry standards
- Drive organic leads from website channel
- Ensure website page speed load time as per the industry benchmarks
- Ensuring no website down time
- Reducing Form Abandonment and optimizing form efficiency.
- Working on Mobile First Indexing approach
- Sync with vendors and internal teams to optimize website content and periodically update it
- Maintain website metrics such as Bounce Rate, Leads, Avg. Page Time, etc.
- Optimize Google Business Listings
- Collaborate with agencies and other vendor partners to establish a stream for cross-promotions
- Collaborate with internal teams to create landing pages and optimise user experience
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Create and manage an online review funnel to register reviews & respond accordingly.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) ; tweak strategy as needed
- Evaluate emerging technologies; brainstorm new and creative growth strategies
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