SEO Role

- No of Vacancy: 1

- Exp: 3 to 5 years

- CTC: 3.6-5.4 LAKHS

Position Overview :

We are looking for an SEO person that is an out-of-box thinker and has consistently demonstrated the ability to think on one's feet. Should have 3 to 5 years of experience and has not just worked on SEO but also strategized SEO to improve online visibility and website footfalls.

Job Responsibilities :

- Work on all aspects of on-page and off-page optimization, keyword research, content analysis, competitor analysis. Experience of website analysis using a variety of analytics tools including Google Analytics, Google Search Console.

- Should have executed advanced tools for SEO research & analysis preferably (Moz, SEMrush, Ahref, etc).

- Well versed with on-page activities such as content creation & amplification, CTAs, meta tag optimization, interlinking, keyword, and LSI optimization, Duplicate content checks, Sitemap (HTML & XML), Image optimization and robots- creations, URL Structure, Internal Linking, site speed check, etc.

- Hands-on experience in carrying out in-depth SEO audits which highlights the website issues with indexation and ranking while providing optimal solutions to rectify the same.

- Monitor and report on website errors and metrics using tools like Google Search Console and Google Analytics. Should be able to create custom reports, goals and report on same. Leverage Analytics to create on-going content creation strategies and other optimization.

- Execute off-page activities such as backlink outreach, anchor text optimization, content syndication, link juice sculpting, backlink clean-up, proper follow/no-follow distribution and should create in detail tracking and reporting.

- Content Analysis - Reviewing the content, Special focus on checking for keyword density, keyword prominence, and proximity

- Possess in-depth knowledge in regards to website design, UI optimization, landing page creation, and CTA placements.

- Work and strategize PPC/paid campaigns, including the selection of keyword to be bid on, ad copy creation, site-link usage, bid management, and on-going optimization.

- Up-to-date with the latest trends and best practices in SEO and SEM

- Recommendations/ suggestions to the editorial team to create SEO friendly content.

Qualifications and Professional Skills:

- Minimum of 3 to 5 Years of Hands-On SEO experience is a must preferably working on a high traffic website.

- AdWords, Google Analytics certification is a plus.

- Proficiency in MS Excel, PowerPoint, and Word.

Good-To-Have Skills:

- A clear understanding of modern digital marketing tactics, tools, processes, and best practices.

- Experience working with CMS and building/administering content in CMS (WordPress) environments.

- Understanding of HTML, CSS, and web-applications in general.

- High level of organization and communication skills, creativity, and hands-on approach.

- Ability to work in a dynamic, deadline-driven environment

- Ability to quickly learn new tools, and adapt to new processes.

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