Human Resources at Appsierra
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Search Engine Optimization Role (1-5 yrs)
Responsibilities :
- Collaborate with the product and tech teams to drive initiatives for best user experience, site architecture and content, impacting rankings of category keywords in organic search results
- Develop link- building strategies, link architecture and ensure spider friendliness of the website
- Manage tactical execution of organic search strategies that include, performing regular site audits, comprehensive and complex keyword research, analysis and portfolio management to identify and drive growth opportunities; On- site content optimization; Ownership & reporting of key SEO performance metrics.
- Perform keyword research and analysis from Google adwords tool and other commonly used tools
- Log file analysis and traffic reporting, and other topical trends in SEO
- Develop reports on organic metrics, and possess working knowledge of Google Analytics and other commonly used tools
- Manage and drive SEO reporting build, develop and present weekly updates to demonstrate the impact of company's investment to senior management Compensation
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