Search Engine Optimization Professional (3-8 yrs)
Analyse websites and provide well defined technical and marketing strategies for search engine improvement
- Create and deliver written recommendations for SEO performance improvements
- Analyse website architecture, link structure, content etc.
- Monitor overall SEO program success and prepare reports as required for all internal team.
- Stay up to date with market, industry and domain developments
- Contribute to the organization s knowledge repository
- Excellent in Link promotions, branding, on various portals
- Knowledge of Off Page/On Page submission
- Knowledge of Webmaster and Google analytics.
- Expert on Directory/Article/Blog Submissions, Optimizing Meta/Title Tags.
- PPC, Keyword Research Analysis, Google Local listings Analytics, Sitemap creation and
submission, Social Book marking
- Maintaining Keywords Rankings
- Develop marketing initiatives to expand customer base and to optimize sales
- Weekly and Monthly rankings on Google, Yahoo and Bing
- Keep pace with SEO, search engine, social media and internet marketing industry trends and development
- Google Analysis and strategy planning
- Ability to strategically plan SEO activities
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Required Skills
- Sound Knowledge in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
- (Minimum 4-5 years work experience)
Tech SEO Keyword research On page - Off pages knowledge
- Excellent verbal and written skills
- Good knowledge of all Google updates
- Knowledge of Web technologies like HTML, JQuery, automated emails etc
- Basic knowledge of paid campaigns (PPC, CPM, CPC etc)
- Very good verbal written communication skills.
- Team Player Strategic thinker
- Flexible to change and adapt
- Mix of creative and analytical capabilities
- Good copy and visual storytelling capabilities
- Passion for analysing products, customers and market dynamic
