Search Engine Optimization/Performance Marketing Specialist - Startup (2-4 yrs)
Join our team to drive our digital marketing efforts and increase our online visibility. This role is ideal for someone who is data-driven and passionate about sustainable growth strategies.
Job Responsibilities (JR)
SEO Strategy Development:
- Plan and execute SEO campaigns to improve organic search rankings.
Performance Marketing:
- Manage PPC and other paid advertising campaigns.
Content Optimization:
- Collaborate with content creators to optimize content.
Analytics & Reporting:
- Monitor KPIs using tools like Google Analytics.
Market Research:
- Stay updated on industry trends and competitor strategies.
Key Result Areas (KRA)
Traffic Growth:
- Increase website traffic through SEO and marketing efforts.
Lead Generation:
- Improve the quantity and quality of leads generated.
ROI Maximization:
- Optimize marketing spend for maximum return.
Brand Awareness:
- Enhance the company's online presence and reputation.
Key Performance Indicators (KPI)
Organic Traffic Increase:
- Achieve a 20% quarterly increase in organic traffic.
Conversion Rate:
- Improve conversion rates by 15% annually.
Cost Per Lead:
- Reduce cost per lead by 10%.
Keyword Rankings:
- Rank in the top 5 for 50% of targeted keywords.
Bounce Rate:
- Maintain a bounce rate below 40%.
What We Offer
Professional Growth:
- Opportunities to expand your skillset.
Incentives & ESOPs:
- Potential for bonuses and equity participation.
Innovative Projects:
- Work on campaigns that make a difference.
Dynamic Environment:
- Be part of a forward-thinking team.
Innovate Freely:
- Your ideas are valued, and you have the freedom to bring them to life.
Grow with Us:
- As we scale, you'll have opportunities to advance your career.
Be Rewarded:
- Competitive incentives, bonuses, and the possibility of owning a piece of the company through ESOPs.
Work Flexibly:
- We offer flexible working hours and remote work options to suit your lifestyle.
Make an Impact:
- Work on meaningful projects that promote sustainability and innovation.
- We understand the aspirations of Gen Z and Millennials who seek purpose-driven work, flexibility, and growth opportunities.
Note : As a startup, our organizational structure is flexible, allowing you to take on diverse responsibilities and grow your skills rapidly. We value proactive individuals who are eager to contribute to multiple facets of the business.