Human Resource at Resources Valley
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Search Engine Optimization & Performance Marketing Specialist (3-6 yrs)
SEO
- Conduct in-depth keyword research and analysis to identify high-value opportunities.
- Develop and implement on-page and off-page optimization strategies.
- Create and execute content marketing plans to support SEO goals.
- Monitor and analyze website performance metrics using tools like Google Analytics and Search Console.
- Stay up-to-date on SEO best practices and algorithm updates.
Performance Marketing:
- Manage paid advertising campaigns across channels like Google Ads, LinkedIn Ads, and other relevant platforms.
- Develop and optimize ad copy and landing pages for maximum conversion.
- Track and analyze campaign performance metrics to identify areas for improvement.
- Manage advertising budgets and allocate resources effectively.
- Collaborate with other marketing team members to align paid and organic strategies.
