Manager at IT Company
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Search Engine Optimization - IT (4-5 yrs)
We are seeking a Senior SEO Executive with 4-5 years of experience in SEO, PPC, and lead generation for IT-based companies. The ideal candidate should have a strong understanding of search engine algorithms, paid campaigns, and strategies to drive high-quality leads.
Key Responsibilities:
- Develop and execute SEO strategies to improve search engine rankings and organic traffic.
- Conduct keyword research, competitor analysis, and implement on-page & off-page SEO.
- Manage and optimize PPC campaigns (Google Ads, Bing Ads) to drive conversions.
- Track, analyze, and report SEO & PPC performance using tools like Google Analytics and Search Console.
- Implement lead generation strategies through SEO and paid campaigns.
- Optimize website content and landing pages for better user engagement and conversions.
- Develop link-building strategies to enhance domain authority.
- Stay updated with SEO trends, Google algorithm changes, and industry best practices.
- Collaborate with content, marketing, and development teams to align SEO efforts.
Requirements:
- 4-5 years of experience in SEO, PPC, and lead generation, preferably in an IT-based company.
- Strong knowledge of Google Ads, Bing Ads, and PPC strategies to maximize ROI.
- Proficiency in SEO tools like SEMrush, Ahrefs, Moz, Google Analytics, and Search Console.
- Experience in B2B and B2C lead generation campaigns.
- Strong analytical skills to measure and improve campaign performance.
- Excellent communication and reporting skills.
Preferred Qualifications:
- Experience with technical SEO for IT services and SaaS companies.
- Familiarity with AI-driven SEO tools and automation.
