Recruiter at Vasundhara Infotech LLP
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Search Engine Optimization/Digital Marketing Role - IT Software (0-3 yrs)
Experience & Qualification : Any Graduate
SEO & Digital Marketing
Job Location : Surat, Gujarat
Responsibilities :
- Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Optimise copy and landing pages for search engine marketing
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
- Communication to team and management on project development, timelines, and results
Skills Required :
- 2-5 years of experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO) & Digital Marketing
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as an internal reporting tool
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Knowledge of ranking factors and search engine algorithms
- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
- Experience working with CMS and building/administering content in CMS environments
- Bachelor Degree Preferred (Specific Course of SEO and Digital Marketing)
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