Search Engine Optimization/Content Writing Role - Jewellery (2-8 yrs)
SEO Content Writer
- Golf Course Road, Gurgaon, 2+ yrs exp
Zavya ( https://www.zavya.co/ )
Why should you look at this role ?
Salary : upto 6L lakhs
Company size : 0-50
About the Employer :
- Launched in 2021, Zavya is a silver jewellery brand targeting 22-35 yo Indian women. Founded to make modern, silver jewellery accessible and affordable, it aims to provide middle-class women access to premium jewellery that is wearable everyday.
- Zavya is based on the D2C business model to offer convenience to customers at affordable prices. It focuses on a holistic customer acquisition strategy including various digital channels - website, marketplaces and social media.
What you will do everyday :
- Create and curate engaging long-form and short-form content for different formats (For example: articles, social media copies, email content, info-graphics, snippets, newsletters, website, marketplace, thought leadership documents and video scripts etc.)
- Brainstorm, research, and contribute ideas for content that is of interest to the target audience
- Edit, proofread and improve existing content
- Manage content distribution to online channels and social media platforms to increase web traffic
- Develop and maintain a content calendar
- Perform keyword research in coordination with the company's objectives to optimise existing content and create new content - written and video.
- Provide SEO analysis and recommendations in coordination with product and tech team for structure of app, websites and web pages
- Monitor web analytics search performance and other metrics.
- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
- Oversee photography, design and artwork to be used in the posts
Your Superpowers:
- 2+ years of writing experience
- Ability to interpret data of content engagement metrics
- Excellent writing, editing and interpersonal skills
- Analytical thinker with strong conceptual and research skills
- In-depth knowledge of SEO, conducting keyword research, mapping and using SEO best practices to increase traffic
- Proficient in atleast one of Google Webmaster, Google Analytics, and Data Studio as well as third-party SEO tools
Funding : Raised funds from remarkable entrepreneurs like founders of Oziva, Damensch, Lendingkart etc.
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