KreditBee is looking for an SEO/ASO expert to manage all Search Engine Optimization and App Store Optimization activities. The resource will be responsible for managing all SEO activities such as website enhancement, content strategy, link building and keyword strategy to increase rankings on all major search networks. The resource will also manage all ASO activities, including but not limited to store listing content strategy, off page posting, and product marketing metrices that play a key role in the overall organic traffic from the Google/Apple Play Store. The person would oversee the overall organic new loan conversions that are driven by the KreditBee app, both from website and direct app download from the respective app stores.

Job Description : 

1. Plan, Execute & monitor the organic play store and website traffic & business goals through SEO & ASO activities.

2. Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum conversion from organic sources.

3. Identify ways to marry brand searches to convert organic visitsin the most effective manner, both on the website & play store.

4. Work with the development team to ensure SEO best practices are properly implemented on newly developed code.

5. Work with editorial and marketing teams to drive SEO in content creation and content programming.

6. Perform store listing experiments to identify the best set of title keywords, screenshots, meta tags and descriptions that help with the most relevant traffic with best conversion and retention metrices.

7. Identify, track and optimize the product marketing metrices that play a key role in the organic traffic acquisition and retention from the respective app stores.

8. Perform ongoing keyword discovery, expansion and optimization.

9. Research and implement key recommendations for both SEO/ASO.

10. Develop and implement link building strategy.

11. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Skills :

1. Proven SEO & ASO experience

2. In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

3. Reasonable understanding in Product Marketing

4. Experience with A/B and multivariate experiments

5. Working knowledge of HTML, CSS, and JavaScript development. Knowledge on basic libraries like React & Angular will be a plus.

6. Knowledge of ranking factors and search engine algorithms

7. Up-to-date with the latest trends and best practices in SEO and AS

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