HR Associate at WinZo
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Search Engine Optimization Analyst (2-6 yrs)
What we expect you to help us with:
- Translate company's digital marketing needs into successful SEO execution.
- Implement necessary performance indicators (KPIs and metrics) to derive necessary digital marketing insights.
- Measure marketing performance against business goals (ROI) for optimized digital marketing strategy.
- Evaluate technologies and trends for appropriate and timely adoption.
- Collaborate with various teams like marketing, product and analytics as need be.
Skills/Qualifications we expect you to have:
- Up to 6 years of experience in successfully deploying SEO plans
- Strong understanding of search engine algorithms and ranking methods
- Strong knowledge of A/B testing, Keyword research, On-page SEO, Link building tools, Rank tracking and SEO Analytics.
- Proven Experience of using tools as: Google Analytics, Google Trends, Google Digital Studio, Google Console, Google Keywords Planner, Google Lighthouse, Ahrefs, SEMRush, Hotjar, Screaming Frog, Keyword Explorer, Bing Webmaster Tools, Moz Pro and Ubersuggest
- Working knowledge of web design and development is a plus. (HTML, CSS, XHTML, JavaScript, Python scripts is a plus.
- Prior experience of managing multiple clients/campaigns is a plus.
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