About the Client :

Industry : Financial Services

- A very renowned Indian financial services company offering a wide range of financial services such as wealth management, broking and distribution, commodity broking, portfolio management services, institutional equities, private equity and investment banking services. The company was founded in 1987 and has been listed on BSE and NSE stock exchanges.

Designation : Search Engine Marketing

Employment Type : Full-time

Location : Prabhadevi, Mumbai

Work Mode : Work from office

Roles and Responsibilities :

- Must know Paid Marketing Platforms (Google Adwords, Bing, Facebook).

- To know execution on the above platforms also Adwords Editor Experience is Must.

- Planning, managing, and executing online advertising campaigns:

- Creating strategies, keywords management and research, landing page optimization, keyword bidding, and creation of ad copy, A/B testing, analysing click-through data and conducting research.

- Evaluate trends, competitors.

- Creating weekly, monthly reports, analyse data for efficient spends and optimization for increasing conversions.

- To make recommendations for strategy improvements.

- Emphasizes on 'beyond the click' metrics in order to ensure maximization of sales conversions and Return on Investment.

- Should also have a thorough understanding of marketing principles and be able to apply these to Internet marketing.

- Team work and interactions with designer & Call Center Team for the purpose of continuously improving SEM campaigns.

Qualification & Experience :

- Degree in business management, marketing, advertising, IT

- 2 years experience in SEM.

- Possess analytical skills, to perform in high accountability culture.

- Having knowledge & hands-on experience in MS Word, MS Excel (vlookups, pivot tables) for report creation.

- Good communication skills- verbal and in written form.

- Interpersonal skills having positive can-do-it attitude, ability to work with minimal supervision, adaptable to change, strategic thinker, and proactive in fast paced & competitive environment.

Specific Requirement :

- Must work purely into SEM (no SEO experience)

- The candidate must work on Domestic projects only , no international projects.

- The client budget handled must be atleast till 15-20 LPA

- 1000 keywords per day.

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