Business Support Manager at Snaphunt Pte. Ltd.
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Search Engine Marketing Role - Media & Entertainment Business (1-4 yrs)
- Work alongside & learn from best in class talent
- Opportunity to make a positive impact
- Leadership Role
Our client is seeking a highly skilled and experienced SEM Specialist to join our team. The ideal candidate will have proven experience managing PPC campaigns across major search engines, including Google, Yahoo, and Bing, with a strong focus on performance marketing, conversion optimization, and online customer acquisition.
The Job :
Key Responsibilities :
- Develop, execute, and optimize PPC campaigns across Google, Yahoo, and Bing.
- Manage and track budgets, analyze performance data, and deliver actionable insights to improve ROI.
- Utilize advanced website analytics tools (Google Analytics, NetInsight, Omniture, WebTrends) to measure and optimize performance marketing strategies.
- Leverage bid management tools (Click Equations, Marin, Kenshoo, Search Ignite) to optimize bids and maximize campaign effectiveness.
- Plan and execute A/B and multivariate testing to improve conversion rates and campaign performance.
- Collaborate with web developers to ensure SEM strategies align with site architecture, website design, and HTML/CSS/JavaScript development constraints.
Ideal Candidate :
- You have at least 1 year experience ideally in SEO/SEM within Media & Entertainment industry.
- Experience within would be a strong advantage.
- You are a strong team player who can manage multiple stakeholders
- You are highly goal driven and work well in fast paced environments
- You possess strong analytical skills and are comfortable dealing with numerical data
