Business Support Manager at Snaphunt Pte. Ltd.
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Search Engine Marketing/Pay Per Click Specialist - Consulting Firm (2-5 yrs)
-Flexible working options
-Fantastic work culture
-Opportunity to make a positive impact
Our client is a global management consulting firm that partners with businesses, nonprofits, and governments to solve their most pressing challenges.
The Job
Key Responsibilities:
SEO:
- Conduct thorough keyword research and develop SEO guidelines to optimize our website's ranking.
- Design and implement an overall SEO strategy tailored to different industries we operate in.
- Perform both on-page and off-page SEO, including technical SEO audits, site architecture optimization, and link-building strategies.
- Formulate and execute a comprehensive link-building strategy, with a focus on high-quality backlinks and directory listings.
- Provide regular reporting (weekly, monthly, and quarterly) on key SEO performance metrics such as ranked keywords, traffic growth, and conversions.
- Continuously optimize keywords, meta tags, and content to improve organic search visibility.
PPC:
- Manage and optimize full-stack PPC campaigns on Google, Bing, and LinkedIn, with the potential for display ads on selected platforms.
- Develop and execute PPC strategies, including campaign creation, keyword optimization, bid management, and landing page optimization.
- Collaborate with the content and marketing teams to ensure PPC campaigns align with SEO efforts and conversion goals.
- Track, analyze, and report on campaign performance, adjusting strategies as needed to maximize ROI and conversion rates.
Performance Metrics:
- Increase in ranked keywords, website traffic, and conversion rates.
- Improvement in key PPC metrics, including cost-per-click (CPC) and return on ad spend (ROAS).
- Achievement of business-specific goals tied to SEO and PPC efforts.
Ideal Candidate
- You have at least 2 years experience ideally in SEO / SEM within Professional Services industry.
- You have working knowledge of SEO
- Experience within would be a strong advantage.
- You are a strong networker & relationship builder
- You are highly goal driven and work well in fast paced environments
- You enjoy finding creative solutions to problems
