We are looking for an SEM expert to manage all search engine marketing activities. The candidate will be responsible for managing all SEM activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.

Job Responsibilities:

- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.

- Experience with bid management tools (e.g., Double Click, Marin)

- Should have atleast 3- 4 years of experience working on an ecomm account.

- Track, report, and analyze website analytics and PPC initiatives and campaigns.

- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

- Optimize copy and landing pages for search engine marketing.

- Perform ongoing keyword discovery, expansion and optimization.

- Research and implement search engine optimization recommendations.

- Research and analyze competitor advertising links

- Develop and implement link building strategy

- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.

- Work with editorial and marketing teams to drive SEO in content creation and content programming.

- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture,WebTrends.

- Should have basic knowledge of FB paid marketing.

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