Manager - HR at SDP Labs
Views:678 Applications:163 Rec. Actions:Recruiter Actions:19
SDP Labs - Product Marketing Manager (5-7 yrs)
Skills:
- Develop product messaging that differentiates our product from others in the market
- Communicate the value of our product and new features to the team and develop strategies that facilitate the marketing process.
- Plan and take part in the launch of new features and involve several different departments in such launches
- Through interviews, surveys, focus groups and sales data, gain insight into customer use of current product, untapped opportunities and buyer personas
- Establish timescales for development of new features with Product Analyst, Engineers and Testers.
- Create product content such as case studies, videos, website copy and blog posts
- Speak and present about products to both external and internal audiences
- Research competitor offerings and react when appropriate
- Groom and develop a team of product marketing executives
- Intimate understanding of traditional and emerging marketing channels
- Excellent communication skills
- Ability to think creatively and innovatively
- Budget-management skills and proficiency
- Professional judgment and discretion that comes from years of experience in the field
- Analytical skills to forecast and identify trends and challenges
- Familiarity with the latest trends, technologies and methodologies
- Craft compelling messages across marketing channels (landing pages, ad campaigns)
- Work with various teams (design, content, acquisition, product, sales) to implement strategies
- Test marketing product's features, releases and ad copy;
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
