Communication : 

- Build, scale, and optimize digital marketing channels including but not limited to SEO, SEM, Facebook, LinkedIn and more.

- Translate the marketing strategy into funnel-focused marketing programs to acquire, engage and retain customers

- Test, analyze, and scale experiments to improve key metrics across channels (e.g., landing pages, ad copy, creative, etc.).

- Develop a strategy that combines both technical and content elements, to drive ongoing improvements in SEO and organic search results.

- Measure, track, and optimize engagement from the top of the funnel throughout the customer journey to ensure marketing is accelerating sales efforts to close business.

An Ideal Candidate will have :

- A growth-oriented marketer able to manage and execute marketing campaigns including creatives, email marketing, tracking, reporting, stakeholders coordination and performance review

- Well versed with the latest digital techniques and tools and latest digital marketing trends

- Knowledge in working with B2B SaaS organizations in a growth-oriented marketing role would be highly preferred developing digital multi-channel campaigns

- Solid understanding of LinkedIn, Facebook, Google ad platforms

- Knowledge using Google Analytics, Google Optimize or similar

- Comfortable using Google Sheets or similar for reporting, analytics

- Understands the campaign data growth metrics

- You are a creative marketing professional, preferably with a strong content creation and writing background.

- You have the ability to develop engaging content for a wide range of audiences.

You will be responsible for :

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimising the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

- Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.

- Executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.

- Developing and managing the editorial calendar to ensure deadlines are met.

- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.

- Managing relationships with external marketing agencies.

- Ensuring consistency of brand voice, style and tone across all content.

- Driving performance marketing via Facebook Ads, Display Ads, Customer Acquisition Funnel, Google Ad Words and SEO/SEM.

- Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.