Sales Director at Scientific Equipment Source
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Scientific Equipment Source - Marketing & Brand Specialist (1-5 yrs)
Job Overview :
- As a Marketing and Brand Development Specialist at Scientific Equipment Source Inc., you will be a key player in shaping and enhancing our brand identity, driving marketing strategies, and fostering a strong connection with our target audience. We are seeking a creative and strategic individual with a passion for brand development, a deep understanding of marketing trends, and the ability to create impactful campaigns that elevate our brand in the scientific equipment industry.
Key Responsibilities :
Brand Strategy : Develop and execute comprehensive brand strategies that align with the company's vision, values, and business objectives.
Marketing Campaigns : Plan, create, and manage marketing campaigns across various channels to increase brand awareness, engagement, and lead generation.
Content Creation : Produce engaging and relevant content for various platforms, including social media, website, blogs, and other marketing collateral.
Digital Marketing : Utilize digital marketing channels, including social media, email marketing, and online advertising, to reach target audiences and drive brand visibility.
Market Research : Conduct market research to stay informed about industry trends, competitor activities, and customer preferences, and use insights to shape marketing strategies.
Event Coordination : Plan and coordinate participation in industry events, conferences, and trade shows to enhance brand presence and connect with potential clients.
Collaboration : Work closely with cross-functional teams, including sales and product development, to ensure cohesive brand messaging and alignment of marketing efforts with overall business objectives.
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