SchoolMyKids - Content Writer & Strategist (1-5 yrs)
About us - SMK Digital Services (SchoolMyKids.com)
We are an online discovery platform for A to Z of Parenting, School Reviews. We help parents and students in finding schools and colleges in India and other Asian Countries. We provide articles on parenting, school and college admissions, strategy and exams along with online tools for interactive learning for kids
We are India's largest platform for school ratings and reviews of Indian schools (more than 1 lakh rating/reviews). Last year, we helped more than 10,000 parents and students to find right school/ college. We are IITs and IIMs graduate with experience of working with MNCs in and outside India. We are passionate about helping parents and students.
Responsibilities:
1. Support creation, execution and amplification of compelling content and experiences.
2. Develop ideas for original, thematic content that appeal to our target segment, including interactive content, blog posts, long and short-form stories, videos, and infographics.
3. Review, copy edit and consult on content created by others.
4. Write content based on theme identified
4. Advise and develop new content, storyline themes, and targets
5. Develop standards, processes and best practices for content creation, ensuring all content conveys brand voice and tone, personality, and meets high quality standards.
6. Advise on publication of content based on channel and historical content performance.
7. Monitor performance of content, analyze insights, and recommend ways to improve participation, engagement and action.
8. Create an online community of Bloggers
Qualifications:
1. Bachelor's degree in English, Journalism, Communications, Marketing, or related field. 1-3 years of work experience.
2. Strong researcher, top-notch editor/copywriting, graphic design a plus.
3. Ability to research and write top-notch copy, headlines, photo cut lines, graphics, and posts.
4. Knowledge of social media platforms, their respective participants (Facebook, YouTube, Instagram, etc.) and how each can be used to engage audiences.
5. Resourceful, self-motivated and able to independently prioritize
6. Can Work in a startup environment
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