Job Description :

Required experience : 1+ years

About Scapic :

Scapic lets people create, share and explore immersive experiences. We're a platform for building Virtual/Augmented/ Mixed Reality content easily. You'll be at the center of the VR / AR ecosystem.

Create : Scapic's drag-and-drop editor makes it trivially simple to build immersive experiences from scratch in minutes. We call these experiences as Scapes

Share : Scapic is entirely built on the cloud. You can simply preview and share your Scapes as a URL. You can view a Scape right from your web browser and allow others to instantly jump into your experiences

Explore : Learn, suspend, tread, be. Be immersed in spheres of visuals. Move through content that surrounds you in the real world, or move through completely new virtual worlds

This means you can design an Immersive Experience (VR/AR/MR) in the same amount of time it takes to make a presentation in Powerpoint or pen a blog. People can now create experiences in hours - not days, weeks or months. We believe in the Open Internet, and envision a future where the web is an immersive one. As one of the fastest growing VR, AR startups in Asia, Scapic is a firm on a mission to build the immersive web of tomorrow. This mission runs through the heart of the organization- it's reflected in our work, our values and in our culture. At Scapic, we strive to create a supportive and inclusive environment where collaboration is encouraged, and learning is shared freely. We have the dynamism and short chain of command of a start-up, with a culture that is fast-paced and risk-taking. We achieve more as a team than alone and are always looking for great people who will strengthen our team and drive our mission forward.

Who we're looking for?

- We look for people who have a lifelong commitment to learning and are passionate about being part of creating the future of technology. We like innovators, entrepreneurial thinkers, people who are capable of thinking outside the box, leading and making key decisions.

- We drive ourselves, and inspire each other, to push boundaries and achieve ambitious goals. We value the diversity of experience, knowledge, background, and perspective and harness these to spot connections, solve problems and make an extraordinary impact.

Awards & Recognitions :

- #Tech30 - The top 30 Startups in India, selected by YourStory and announced in TechSparks 2018.

- The winner in "Building For Tomorrow" Category in Facebook's India Startup Day Awards.

- Recognized as the top startup in India in the VR/AR space by the School of Innovation, Facebook.

- Selected as an innovative startup by Karnataka government under their Elevate-100 programme.

- Recognition by the Wharton India Economic forum as one of the top 20 innovative startups in India.

About the role :

- As a Digital Marketer at Scapic you take part in the complete marketing experience as you lead every facet of the product journey to our customers and users. From determining positioning, naming, competitive analysis, feature prioritization, and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across, product development, design and more.

- In this role, you'll be involved with product marketing strategy from beginning to end. You'll craft and execute the social media and content strategy for the organization.

- Know the user. Know the magic. Connect the two at its core, marketing at Scapic starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Scapic's the product is changing the face of Content creation for new mediums and we approach marketing in a way that only Scapic can--changing the game, redefining the medium, making the user the priority, and ultimately,
letting the technology speak for itself.

- We're looking for a candidate who specializes in social media, search engine marketing & community management and is looking to grow into a Senior Marketing role.

- In addition to your expertise in engaging with our customers on social media, you will learn how to use the latest marketing tech to drive personalized communication across channels in the pursuit of engagement and referral growth.

Requirements, Roles & Responsibilities :

The Candidate (aka You) :

- Are a social media expert, you know what's trending and have an interest in technology.

- Have experience in managing the community of a customer-focused brand.

- Are a planner, you are organized and have a track record of execution.

- Are a self-starter with the ability to make decisions and recommendations with limited oversight.

- Are an excellent copywriter with a keen eye for detail.

- Have a positive, can-do attitude with the willingness to fail and learn.

- Are familiar with standard marketing concepts, practices, and procedures with a strong understanding of social networking, social media marketing, Google AdWords and Google Display Network campaigns.

- Have the ability to effectively communicate information and ideas in a written, visual and verbal format.

- Are familiar with blogging, vlogging, social media efficiency tools.

- Understand how to interpret statistics and present effective strategies accordingly.

Brownie points if you have :

- A background in marketing, design, journalism or PR

- Photoshop & Editing Skills.

Your core responsibilities would be :

- Planning & developing content for all of Scapic's social media channels and blog.

- Planning & executing daily customer communications through various channels.

- Engaging with the Scapic community across all channels.

- Executing industry influencer outreach efforts.

- Manage all Scapic social media channels and utilize proper tone and personality to effectively represent the brand and its services.

- Implement social media listening to understand customer needs and changing trends that should shape content & marketing strategies.

- Test, optimize and analyze social media campaigns against defined KPIs.

- Develop engaging social media copy for B2B and B2C audiences to drive higher conversion, growth and retention.

- Amplify the company message to online communities, media, influencers, partners, customers and the general public in alignment with the company's strategy and editorial calendar.

- Engage with industry influencers to build Scapic's social media presence, reach and thought leadership.

- Optimize company pages within each social platform to increase the visibility of Scapic and strengthen the company's thought leadership, social content, and alignment with demand creation plan.

- Develop a seasonal content plan and work with relevant teams to organize and manage content creation.

- Brief and oversee content development for digital channels.

- Work with teams to build and implement organic and paid digital marketing activities.

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