Desired Skills and Experience

- Startup,Marketing,mobile marketing,Digital Marketing,Campaign Management,Web Analytics, Online Marketing

- Minimum of 2- 5 years of work experience with a focus on online marketing

- Preferable work experience in the E-commerce industry-

- Ability to analyze data in-depth and make data-driven plans and processes; work extensively with Google Analytics or be able to use

- Firebase as a core analytics tool- Should understand Big Query and how to get and analyse event data via Big Query- Ability to take complete ownership of the job, someone who works with passion, strong interpersonal skills to be able to connect with all teams well. Most importantly, they should be able to mobilise other team members with their vision and positivity.

- This role will suit an ambitious, hardworking and highly driven individual who has a proven track record of working within a role of this nature. Your key responsibilities will include the below:- Setup, plan and manage Mobile app install campaigns through Affiliate partnerships to acquire users having quality post install metrics. Work with the partners to increase marketing efficiencies while scaling up campaigns.

- Run and analyze continuous multiple experiments to find new opportunities of growth and efficiency

- Demonstrate ability to work at the planning level (generating bold and innovative ideas for growth) and at the tactical level (managing campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems).

- Oversee and continue to improve uninstall rates, monthly active users and lifetime value of customers.

- Should be able to optimize app installs using App Store Optimization and keep a track of the uninstall rates and other metrics and devise strategies to control them- a Cross-functional collaboration with retention teams to activate dormant user base and collaboration with mobile product team to improve the user flow for app users.

- Leverage market research and audience insights to think creatively about segmenting, targeting and reaching potential customers with the appropriate channels and messages, and ensure creative validation through experimentation.

- Use Google Analytics, and other third-party tools like Firebase, to analyze and showcase the effectiveness of our digital strategies.

- Creation of comprehensive campaigns for driving app installs via partners, affiliates, Google, Facebook, etc.

- Knowledge of ASO, app indexing, deep linking applications.

- Ensure improvement of cohort performance and LTV

- Data-driven experimentation and insights to drive growth of channel and meet monthly targets.

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