About the role:

We are looking for a creative and talented Content Marketing Manager to manage the production of engaging content across multiple mediums- blogs, social media, Email marketing/Inbound marketing and other branding initiatives with the objective of expanding Savaari's digital footprint, brand awareness, subscribers, and leads. The role requires a high level of creativity, attention to detail, partner & campaign management expertise and familiarity with data analytics.

Our work culture and ethos:

Savaari Car Rentals is India's largest intercity cab service present in over 98 cities across India. At Savaari, we believe that a road trip is one of the most exhilarating ways to travel the length and breadth of India. When you travel by road, you witness the gentle, imperceptible shift in culture, climate and scenery. You see incredible richness and diversity, but you also see the underlying continuity. We believe in not just being a transport provider, but also affording to our customers an 'experience' that they can cherish. And what better way to experience travel than by hitting the road?

You will find the workplace at Savaari to be democratic, flexible and relaxed. The organization is extremely flat and you will be reporting directly to the head of marketing. While there will be a few daily tasks that will be in your pipeline, by and large, you are expected to be proactive, identify content opportunities, build strategies around said opportunities and execute perfectly thought out campaigns. You can expect very little hand-holding in this regard and the onus will be firmly on you to build a portfolio of successful campaigns, while ensuring that you are meeting broad KRAs.

Responsibilities :

- Conceptualizing and executing 360 degree campaigns across marketing channels.

- Ensuring timely delivery of content by maintaining a content calendar and liaising with vendors, agencies and freelance content writers.

- Managing a team of writers and designers.

- Growing our subscriber base by disseminating helpful, engaging content that's aligned with Savaari's brand values, tone and preferences of its audience.

- Build and manage the company's social media profiles and presence, including Facebook, Twitter, Instagram, LinkedIn, and additional channels that may be deemed relevant.

- Convincing others that your creative ideas are worth investing time and effort in. This role is at the core of the marketing team, and all brand-building responsibilities will be vested in you.

Requirements : 

- 2-3 years of digital marketing experience, specifically in content & social media.

- Past experience producing content for the web specifically, as well as channel-specific knowledge (blog, Facebook, Twitter, Instagram etc.).

- A dual-minded approach: You- re highly creative and an excellent writer but can also be process-driven, think scale, rely on data to make decisions, and manage projects and processes efficiently.

- Graduate degree from a premier college in the country with a journalism/arts/media/communication background. Post graduate degree is a bonus.

- Proficiency in using social media software (like Hootsuite/Buffer).

- Unbridled love for Travel, Indian culture and road trips.

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