Position : Program Advisor (Sales & Digital Marketing)

Location : Hyderabad

Experience : 2-4 yr.

Division : Cornell Sathguru Center for Executive Education (CSEE)

- The linkage with Cornell University is reinforced by Sathgurus own thirty-five years of long successful strategic interventions in the areas of agri-business, life sciences, hospitality management and other related sectors. CSEEs annual management development programs for senior managers are thus built on this firm foundation.

- For over two decades, CSEE programs have been attended by industry leaders, CEOs, managerial-level executives, academicians, government policy planners, bankers, and researchers across the globe.

- The incumbent needs to have strong traditional & digital marketing abilities to generate potential leads. He/she has to build long-term profitable relationships with L&D Heads and CEOs of leading companies.

- The incumbent will support the initiatives in brand building and long-term client relationships. Our Executive Education Programs are delivered in partnership with global leaders such as Cornell University.

Roles & Responsibilities:

As a Program Advisor in Sales and Digital Marketing, the incumbent will have several roles and responsibilities at the Cornell Sathguru Center for Executive Education.

Some of the key responsibilities include:

- Marketing high-valued Executive Education programs through various platforms like cold calling, direct marketing, digital marketing, and social media marketing.

- Working with various L&D Professionals and Managers to promote, market, attract, and execute high-quality Executive Education programs.

- Developing and implementing digital marketing strategies that increase traffic, demand, and conversion.

- Running social media campaigns to generate prospective leads and strengthen the database/pipeline.

- Planning and executing all digital marketing initiatives, including SEO/SEM, email campaigns, etc.

- Tracking marketing metrics and analyzing digital data to measure marketing success.

- Following best practices for social media marketing on different platforms for continuous improvement.

- Preparing relevant templates required for mailers, ad campaigns, etc., for effective communication to attract the target audience.

- Responsible for preparation of various program-related collaterals like brochures, catalogs, handbooks, etc., for effective branding and promotion of the programs.

- Developing and executing high-impact digital social brand communications.

- Handling and resolving queries of participants/potential participants related to programs.

- Reporting to the AVP Cornell Sathguru Executive Education and performing any other activities assigned by the reporting manager.

- The desired profile for the position includes an MBA in Marketing from a reputed institute, excellent communication and presentation skills (both verbal and written), a high level of confidence and passion towards marketing high-valued services, a strong willingness and ability to connect with potential clients via various platforms, good knowledge in social media, digital, and direct marketing, willingness to travel, and knowledge in the Life Science sector (which is an added advantage).

- If you meet these qualifications and are interested in the position, please send your resume

https://www.sathguru.com/executive-education/

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