HR Manager at Sapat International Pvt Ltd
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Sapat - Media Buying Role (4-7 yrs)
- Monitoring & controlling P & L, CPRP Benchmarks, CPC, CPA, and other parameters
- Media Planning & Buying Strategies- Traditional & Digital.
- Improving the profitability through effective buying strategies.
- Liaison with media houses & publications Training, supervising, motivating and managing the development of Team in all aspects of media planning, campaign management, media research, account management, and client service
- Ability to understand the long-term business objectives & suggest media strategies to meet those objectives.
- Training, supervising, motivating and managing the development of Team in all aspects of media planning, campaign management, media research, account management, and client service
- Liaising and influencing cross functionally within the senior management team, ensuring all stake holders are engaged on Ecommerce activity, projects and strategy, and knowledge, assistance and insight is acquired where needed.
- Responsible for acquiring desirable time slots and media space for advertising clients. Using market research information, such as demographics, media usage, ratings and the type of content in a given vehicle
- Need to form good relationships with advertising sales agents to obtain the best prices and values for advertisement placements, campaigns, or even media bundles.
- Email Marketing and analysis of report to increase open and click rates
- Maximising online sales performance through effective management and ensuring exceptional customer service
- Identify new areas of e-commerce opportunity and provide expertise on current e-commerce industry best practices.
- Build a trust and foster a relationship to be recognized as a premium ecommerce supplier
- New Initiatives - online sales
- Overseeing the social media strategy for the company
- Improving the usability, design, content and conversion of the company website
- Responsible for planning and budgetary control of all digital marketing
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