Background

- We are looking for a Head of Marketing who will lead all our full spectrum of marketing activities from - events, social media, digital campaigns, advertising, and creative projects.

- Head of Marketing responsibilities include developing plans to help establish our brand, allocating resources to projects and setting short-term and long-term department goals. If you are a skilled Marketing strategist, able to inspire your team members, we would like to meet you.

- Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.

Responsibilities :

- Craft strategies for all Marketing teams, including Events, Digital, Advertising, Communications and Creative.

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department

- Set, monitor and report on team goals

- Design branding, positioning and pricing strategies

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

- Analyze consumer behavior and determine customer personas

- Identify opportunities to reach new market segments and expand market share

- Craft quarterly and annual hiring plans

- Monitor competition (acquisitions, pricing changes and new products and features)

- Coordinate sales and marketing efforts to boost brand awareness

- Participate in the quarterly and annual planning of company objectives

- Design and implement processes to enhance sales productivity, through market analysis, pipelines management, CRM tools (e.g., Salesforce.com) and lead generation

- Oversee and respond to procurement driven RFPs & RFIs (Healthcare Provider Data Management Solutions) with financial analysis & presentations

- Manage Analyst Relations, ensure research report coverage for the company

- Initiate and develop new Partner relationships and strategic

Marketing Management

- Gain in-depth understanding about clients and industry

- Demonstrate advanced marketing expertise in devising innovative go-to-market strategies for B2B products

- Create appealing product videos, branding strategies, case studies, and web content.

- Generate product demand and enhance user engagement by introducing omni-channel demand generation programs.

- Employ a multi-channel approach in crafting integrated digital marketing strategies focusing on lead generation

- Create brand awareness while regularly monitoring program performance, thus optimizing the media mix.

- Spearhead a marketing team, administering hiring and training for marketing staff and product marketing.

Requirements

- Experience (10+ years) in running successful marketing campaigns

- Work experience as Head of Marketing or VP Marketing, preferably (but not necessarily) in the healthcare technology industry

- Solid knowledge of digital marketing, marketing analytics (e.g., Google AdWords), business development processes and event management

- Experience with CRM software (e.g., Salesforce.com)

- Leadership skills with the ability to set and prioritize goals

- Strong analytical and process-oriented approach to work and team management

Whom You will Work with

- Direct reporting to the Vice President of Corporate Development and Marketing, who brings 20+ years of experience to sales, marketing and business development

- A team of marketing professionals who will report to the Head of Marketing

- A team of dedicated healthcare technology professionals in product management and product development

- CEO and Cofounder of the company

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