Job Title: Ecommerce Manager

Location: Netaji Subhash Place, Pitampura, Delhi.

Company : Sanfe

About Us: Sanfe is India's 1st instant solution focused personal care and wellness brand - enabling you to be "More of You". We have a history of unearthing deep consumer insights, to meet rising needs of our consumers.

Position Overview :

The Ecommerce Manager is responsible for managing and growing the company's online sales channels. This role involves overseeing website performance, managing digital marketing strategies, optimizing user experience, and collaborating across teams to ensure smooth ecommerce operations. The ideal candidate has a strong background in digital marketing, ecommerce strategy, and analytics, with a passion for driving online sales growth.

Key Responsibilities:

Ecommerce Strategy & Execution:

- Develop and execute a comprehensive ecommerce strategy to meet revenue and growth targets.

- Manage the online product portfolio, pricing, and promotions to maximize sales and conversion rates.

Collaborate with the marketing team to align ecommerce strategies with broader company goals.

Website Management & Optimization:

- Oversee the day-to-day management of the ecommerce website, including content updates, product listings, and site functionality.

- Implement conversion rate optimization (CRO) strategies to enhance the customer journey and improve site - performance.

- Work with designers and developers to ensure the website is user-friendly, visually appealing, and optimized for SEO.

Digital Marketing & Traffic Generation:

- Plan and execute digital marketing campaigns, including SEO, SEM, email marketing, social media, and affiliate programs.

- Monitor and manage paid advertising budgets to maximize ROI and drive qualified traffic to the site.

- Collaborate with the marketing team to create and manage engaging content for digital channels.

Data Analysis & Reporting:

Track and analyze key performance indicators (KPIs) such as traffic, conversion rates, average order value (AOV), and return on ad spend (ROAS).

Use analytics tools (e.g., Google Analytics, Adobe Analytics) to provide insights into customer behavior, sales trends, and areas for improvement.

Generate regular performance reports for senior management, providing actionable recommendations for continuous improvement.

Customer Experience & Support:

Ensure a seamless customer experience across all touchpoints, from browsing and purchasing to delivery and post-purchase support.

Collaborate with the customer service team to resolve issues and gather feedback to improve the shopping experience.

Manage reviews, customer feedback, and product ratings to enhance trust and credibility.

Inventory & Supply Chain Coordination:

Work closely with the supply chain and logistics teams to manage inventory levels and ensure timely fulfillment.

Coordinate with suppliers and warehousing to optimize stock levels and avoid inventory shortfalls or overstocking.

Team Collaboration & Leadership:

Lead cross-functional teams, including marketing, IT, and product management, to ensure ecommerce initiatives align with business objectives.

Train and mentor junior ecommerce team members, fostering a culture of continuous learning and improvement.

Qualifications:

- Bachelor's degree in Marketing, Business, Ecommerce, or a related field (MBA preferred).

- 3-5+ years of experience in ecommerce management, digital marketing, or a related field.

- Proficiency in ecommerce platforms (e.g., Shopify, Amazon, Flipkart, Myntra, Meesho,etc) and digital marketing tools (Google Analytics, Facebook Ads Manager).

- Strong analytical skills with experience in data-driven decision-making.

- Excellent project management and communication skills, with the ability to lead cross-functional teams.

- Customer-focused mindset with an understanding of UX/UI principles.

What We Offer:

- Competitive salary and benefits package.

- Opportunities for professional growth and development.

- creative and collaborative work environment.

How to Apply: Please send your resume and a cover letter detailing your experience and why you're a great fit for this role