A Digital content specialist will be responsible for developing and executing content to support digital platforms. As a part of Samkhyaa Content Team, the candidate will be required to research and define desired target audiences, manage the content creation and publish processes, and monitor consumer and content metrics.

You must have a keen eye for detail and be highly creative. A skilled content specialist should be an expert storyteller and possess excellent knowledge of consumer and content trends. You will provide and enforce consistent, content creation support across a variety of formats (e.g., Creatives, infographics, blog posts, videos). You will collaborate with colleagues to ideate on content development strategy and review content prior to publication. As a Digital Content Specialist, you are expected to have the ability to thrive in a fast-paced and challenging environment, solving complex problems on an everyday basis, and the tenacity to survive tight deadlines.

Responsibilities :

- Manage and design campaign content at a massive scale and engage millions of people through digital channels.

- Excellent knowledge in developing tailored campaigns for external outreach.

- Content creation for campaign pages, banners, and other social media assets as needed through primary and secondary research.

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

- Liaison with field teams to ensure complete synchronization between field activity and digital operations.

- Keep up with all political developments and suggest campaign interventions as and when required.

- This role has the potential to evolve as a Content Lead basis the performance in the active an campaign.

Minimum Qualifications :

- Postgraduate or Graduate from premier institutes

- Must have good proficiency in Telugu, both reading and writing

- Professionals with minimum 2 years of experience in managing digital campaigns and/or content creation

- Excellent knowledge about developing tailored campaigns for external outreach

- Understanding of social media platforms and digital best practices, SEO and web traffic metrics, experience with video content creation and storyboarding

- Strong analytical skills and creative thinking

- Ability to prioritize work under pressure and willingness to work for longer durations

Preferred Qualifications:

- Knowledge of digital analytics tools like Google Analytics, Twitter Analytics etc.

- Hands-on experience with google and Facebook products for reporting and measuring KPIs.

- Experience with visual communication principles.

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