JD for Salesforce Marketing Cloud

Experience Required - 3 to 6 year

Job Location - Noida, Bangalore

Shift Timing - UK Shift (1 PM - 10 PM)

Key responsibilities :

- Expertise in Marketing Cloud -Email Studio and Journey Builder, Cloud Pages, Mobile Studio,

Automation studio, AMP Script/SSJS thereby enabling the clients to plan, personalize and optimize the customer journey.

- Proficiency in SFMC Administrative tasks like creating Roles, Page Layouts, Email Services,Approvals, Workflows, Reports, Dashboards, Tasks, and Events.

- Worked with SOAP, REST API to handle various tasks like invoke triggered sends, push and pull data to/from Data Extensions, Initiate journey etc

- Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary vendor.

- Create email marketing campaigns to promote products or services.

- Develop a personification strategy.

- Include specific graphics, incentives, and detailed descriptions.

- Track and analyze direct and interactive marketing campaigns.

- Use statistical analysis and reports to create campaigns.

- Coordinate and monitor the maintenance, integrity, and security of several databases.

- Excellent communication skill

Competencies/Values :

- Ability to work in a startup-like culture and conform to shifting priorities, demands and timelines through analytical and problem-solving capabilities.

- Ability to complete projects successfully while maintaining sensitivity to political issues.

- Persuasive, encouraging, and motivating.

- Excellent negotiation and conflict resolution skills.

- Flexible during times of change.

- Ability to understand the different communication styles of team members and contractors who come from a broad spectrum of disciplines.

- Ability to elicit cooperation from a wide variety of sources, including upper management, clients, and other departments.

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