Human Resources at SalesBlink
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SalesBlink - Search Engine Optimization Specialist (1-3 yrs)
Role & Responsibilities :
- Program in HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors - this may involve working on video and PDFs
- Run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising
- Write original content for webpages - tailored for the target audience
- Make technical recommendations to developers
- Constantly check search terms, rankings and analytics to monitor performance of client websites and make recommendations for improvement
- Engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites
- Employ user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and to help improve website performance
- Drive targeted and loyal traffic to a website by community building
- Use social media to distribute content and encourage more external sites to link to your content - giving you more authority
- Develop and integrate content marketing strategies
- Monitor the algorithms set by the search engines to keep up to date with changes.
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