- Lead the development of new and existing digital products and features in line with Business requirement & global Digital Priorities.

- Analyze the local PU market to make sure the product continues to offer advantages over its competitors.

- Understand the user persona and develop unique value propositions.

- Monitor, analyze, and act on key product analytics. Continually improve the product, increase retention rate, and boost customer lifetime value (LTV).

- Create and prioritize the strategic product roadmap

- Monitor and work with key stakeholders to drive usage of the digital product as intended

- Work with users to develop and maintain prioritized back-log of user stories for the assigned digital products

- Work with relevant stakeholders - Product Owners, I&E etc. to deploy agreed user stories in the form of product features

- Ensure optimum functioning of digital product through appropriate escalation and resolution through I&E/assigned technical resources

- Conduct regular data quality to ensure accurate representation and decision making

- Understand guidelines(IT&S, Digital security), financial frameworks and processes to recommend the right approach for delivering the required solution

- Maintain compliance requirements like access control, PII and cyber-security checks.

Job Purpose :

- The Digital Product Specialist helps maintain & ensure optimum performance of the assigned digital products for the PU - including driving continuous improvement, data quality checks and access control.

- This role works in partnership with users in the PU, digital product managers, product owners, I&E to ensure that user stories from the PU are built into the backlog and deployed appropriately in market - in line with overall digital needs and agreed eco-system for the PU.

- As the business requirement and digital eco-system evolves, the Digital Product Specialist also helps identify the need for new products/migration to alternate solution/discontinuation of existing product in markets in the PU.

- Drives application product evolution to be competitive in advancing our digital agenda and growth of the business.

- Ensures the application meets the needs of our customers, internal compliance & Digital secuirty standards, and beyond a minimal viable product creating a positive user experience and assurance of transactional continuity towards achieving customer and operational excellence.

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