Identifying and targeting prospects :

HORECA sales professionals research and identify potential clients within the hospitality sector, including hotels, restaurants, cafes, catering companies, and other food service establishments. They develop targeted strategies to approach and engage these prospects.

Building and maintaining relationships :

- Sales professionals in HORECA establish and nurture relationships with key decision-makers in hotels, restaurants, and cafes.

- This involves networking, attending industry events, and conducting face-to-face meetings to build trust and rapport with clients.

Understanding customer needs :

HORECA sales professionals take the time to understand the unique needs and preferences of each client within the hospitality industry. They listen to their challenges, preferences, and objectives to tailor solutions that meet their specific requirements.

Presenting products and services :

Sales professionals showcase the products and services offered by their company, highlighting features, benefits, and value propositions that are relevant to the hospitality industry. This may involve conducting product demonstrations, presenting samples, and providing detailed information about pricing and terms.

Negotiating contracts and agreements :

HORECA sales professionals negotiate terms and conditions with clients, including pricing, volume discounts, delivery schedules, and service levels. They work to secure mutually beneficial agreements that meet the needs of both parties while maximizing revenue for their company.

Managing sales pipelines :

Sales professionals in HORECA are responsible for managing and tracking sales opportunities through various stages of the sales process. They use CRM software to organize leads, prioritize activities, and monitor progress towards sales targets.

Providing customer support and service :

HORECA sales professionals serve as the primary point of contact for clients, providing ongoing support and assistance as needed. They address customer inquiries, resolve issues, and ensure that clients receive prompt and satisfactory service at all times.

Collaborating with internal teams :

- Sales professionals work closely with other departments within their company, including marketing, product development, and customer service, to coordinate efforts and ensure alignment on business objectives.

- They provide input on product offerings, marketing strategies, and customer feedback.

Staying informed about industry trends :

- HORECA sales professionals stay up-to-date on industry trends, market developments, and competitor activity within the hospitality sector.

- They attend industry events, read trade publications, and participate in professional development opportunities to stay informed and competitive.

Meeting sales targets :

Sales professionals are responsible for achieving sales targets and revenue goals set by their company. They develop and execute strategic sales plans, track performance against targets, and make adjustments as needed to drive results and maximize revenue.

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